Online gossip forum JuicyCampus--which we've written about before--is shutting down.
While Jess was never a fan of the site, I always viewed it with a sense of bemused detachment (and, okay, more than a little nosiness). In fact, I had it bookmarked in its earliest days. The problem it faced is that there are so many other outlets for gossip--from Facebook to Twitter, not to mention the small-talk among casual friends at any given party--and it never became an indelible part of campus life, at least among NYU students. In today's Web (and, ahem, economy), a successful online venture must convincingly position itself as both essential and revolutionary--something you didn't know you couldn't live without. While campus gossip will surely live on through other channels, JuicyCampus will join the myriad of Web sites that didn't generate enough buzz.