I was hanging out with an unusual group of people I went to high school with the other night when one of them relayed a theory I consider to be pure genius. I have no idea if this has ever been purported or is even proven, but he contends that the Surgeon General's warning on cigarette packs relates directly to the demographic those cigarettes are targeted at.
His example was convincing: he smoked Marlboro Menthols, which are so Pennsylvania, and also, as he called them, "the pregnant woman's cigarette." Sure enough, the warning on the side read, "Smoking can increase the risk of birth defects."
I smoke Marlboro Lights and though the warning is not as trite and pretentious as me and my fellow ML smokers, it doesn't mention pregnancy but instead just tells us we are going to die soon, which is probably true. I'm assuming recessed filter Parliaments tell you that cocaine is bad for you and the Newports warning says, "Get a job." (Joke!)
It'd be awesome if you guys could comment with the brand of cigarettes you smoke, what the warning is, and how you think that relates to your demographic. Now I'm totally interested in proving this kid's theory right.
Earlier: A Tribute to Cigarettes