You do look fat in those jeans, Sarah Marshall! and
My mother never liked you anyway, Sarah Marshall!
The problem I have with these is that they play off of basic insecurities that most women have; they then use those stereotypes to further a movie based on a girl who dumped her boyfriend who probably wasn't that great anyway. I understand that the film is parodying the cruelty that some men resort to when their feelings are hurt over such romantic ventures as Sarah Marshall, but seeing billboards all over New York advertising said cruelty and delving into the psyche of female insecurities makes me kind of uncomfortable. I've started going to the gym every day and the kind of masochistic body-hating girls I see there make me sad, and also make me concerned about the kind of effect advertising like this might have. We already have mags like Cosmo to tell us everything that's wrong with our bodies, do we really need stark billboards to angrily drill it further into our insecure skulls? Thanks, Jason Segal.
Maybe I'm taking this too seriously, but for a movie with a premise that is already kind of sexist, you'd think they could maybe try to go a different direction with the advertising.