Wednesday, March 26, 2008

You suck Jason Segal!

By now (if you live in New York) you've probably seen posters like these plastered everywhere from subway cars to billboards:What a gimmicky advertising scheme, huh? Sensationalism is apparently the only thing that works on the American people anymore, especially for jaded New Yorkers. I'm all for the You Suck posters, but the feminist in me has a little bit of a problem with the ones that read:

You do look fat in those jeans, Sarah Marshall! and

My mother never liked you anyway, Sarah Marshall!

The problem I have with these is that they play off of basic insecurities that most women have; they then use those stereotypes to further a movie based on a girl who dumped her boyfriend who probably wasn't that great anyway. I understand that the film is parodying the cruelty that some men resort to when their feelings are hurt over such romantic ventures as Sarah Marshall, but seeing billboards all over New York advertising said cruelty and delving into the psyche of female insecurities makes me kind of uncomfortable. I've started going to the gym every day and the kind of masochistic body-hating girls I see there make me sad, and also make me concerned about the kind of effect advertising like this might have. We already have mags like Cosmo to tell us everything that's wrong with our bodies, do we really need stark billboards to angrily drill it further into our insecure skulls? Thanks, Jason Segal.

Maybe I'm taking this too seriously, but for a movie with a premise that is already kind of sexist, you'd think they could maybe try to go a different direction with the advertising.

-Jess

12 comments:

Marshall said...

Marshall! Marshall! Marshall!

He shouldn't be so mean to Kristen Bell, she's adorable.

Jess and Josh said...

As evidenced by the fact that you blogged about it, the ad campaign for this movie is brilliant. It gets people to remember the movie, and it gets people talking about it.

And I really don't see how this is sexist. Unless you want to call films like "John Tucker Must Die" sexist as well. True, in that movie, the guy's a cheater and gets what's coming to him, but this guy is devastated by his girlfriend dumping him--why shouldn't he be angry? Movies about one gender being mad at the other are common in Hollywood. More often than not, they're from the girl's point of view. This one is from the guy's. Maybe the guy's a jerk too--maybe that's part of the message of the movie.

The billboards DO play upon insecurities that a girl might have entering a relationship, but that's the point. If they actually make you insecure about yourself, then yes, I think you are taking it too seriously.

Anonymous said...

that was Josh, btw...in case you couldn't tell

Jess and Josh said...

oh i'm not saying the ad campaign isn't brilliant. it totally is. like i said, i don't have a problem with the you suck! posters. and i have no problem with a movie that is from a guy's point of view about the ending of a relationship. (though please HELLO every woody allen movie, let's be honest here. it's not like this is the only one) it's just the ones that play off female insecurities that i do have a problem with; there are plenty of ways to maintain the nature of the trying to be shocking advertising campaign without telling sarah marshall her jeans make her look fat (even if they do).

Bianca Reagan said...

Josh, there is a difference. As you said, in John Tucker Must Die movie, "the guy's a cheater and gets what's coming to him." In Forgetting Sarah Marshall, Sarah just broke up with Jason Segal's character. She doesn't deserve hateful billboards in big cities preying on women's insecurities. Those signs simply promote hatred for women, and they suggest that women should get what's coming to them for daring to break up with their boyfriends.

You probably don't see it as sexist because you as a man are rarely, if ever, the target of sexism in American media.

Jess and Josh said...

Thanks, Bianca! Well said.

Bianca Reagan said...

You're welcome!

Anonymous said...

She probably looks fat no matter what.

Jess and Josh said...

Aw, no! Kristin Bell is skinny and pretty:

http://www.sorozatjunkie.hu/regiposztok/momentofbeauty/nyomozocsajok/01.%20Kristen%20Bell,%20(Veronica%20Mars),%20Veronica%20Mars.jpg

Justin said...

I'm pretty sure Judd Appatow hates women in general.

Marshall said...

That's a tired clishe. If you look at the films which he has actually directed, you will see that women are tremendously valued, just placed on an equal plane for scrutiny. Catherine Keener in 40 Y.O and Leslie Mann in KNOCKED are both wonderful female characters.

Plus he writes for women that Hollywood would normally consider 'old'. I think he's just equal opportunity offensive.

Justin said...

Tired cliche your mama, Leslie Mann is ultra bitch in Knocked Up, she's so unlikeable it practically ruins the movie. And she's his wife, tell me how that isn't cold hatred.